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Construction Marketing Daily Tips: Letter Writing Style (2 of 3)

Make sure your sales letter is clear and easy to read – as a rough guideline, use 20 words per sentence with 4-5 sentences per paragraph. Make sure the letter is clearly laid out with plenty of white space to frame the text. First impressions are important and an aesthetically oriented letter will go a long way towards creating a good first impression.

By David Crick of Construction Business Development.

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Posted by David Crick on 20/04/09

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