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Construction Marketing Daily Tips: Letter Writing Structure

There is no set formula for writing a letter but we like to use the AIDA plan to structure ours. It is an easily applied and effective format for a good letter:

  • Attention - The first paragraph should be used to secure initial interest with a ‘hook’
  • Interest – In the second paragraph use the attention to build interest further.
  • Desire – In the third paragraph, build solid evidence in of your suitability for the work by highlighting similarities between previous jobs and references.
  • Action – Finally, in the fourth paragraph, outline the action you will be taking so as to clarify and to reinforce a sense that you are on top of the project.

By David Crick of Construction Business Development.

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Posted by David Crick on 22/04/09

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