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Construction Marketing Daily Tips: Demand Creation

From the Competitive Advantage newsletter April 14th:

As with the rest of the construction industry, architects' practices are also shedding staff. If you sell to specifiers then a more focused approach is required. No doubt costs are under pressure so selecting the right communication channels is important, our report Specifier Communications Channels can help you make this choice.

By Chris Ashworth of Competitive Advantage. To read more and receive further issues, sign-up for the Competitive Advantage newsletter.

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Posted by Chris Ashworth on 27/04/09

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