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The Competitive Advantage Newsletter: Help Communicating with Specifiers

From this month's Competitive Advantage newsletter:

Please talk to me Mr Specifier
In the last few weeks I've spoken at a couple of events focused on marketing to specifiers and it has reinforced how very hard it is to communicate with this important group of customers. At "Marketing to Architects" we heard two architects and a sustainability consultant tell us just how busy they were and explain that when selecting products they tend to use what's worked before. They also said that in D&B the Contractor's role is increasing, with the Architect becoming more of a collaborator.

An audio recording of these very interesting presentations was made, but it has not been possible to make them available on the organiser, CIMCIG's, website because of the file size. If you would like to browse the presentation slides and hear recordings of the presentations then send me an email (chris - at - cadvantage.co.uk) with your contact details and I will post you a CD of the presentations and audio.

In This Issue

  • Please talk to me Mr Specifier
  • Engineer Communication Channels
  • So is the Market Recovering?

To read more, sign-up for the Competitive Advantage newsletter.

Posted by Chris Ashworth on 19/10/09

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